Customers in the Arab Emirates can now shop in their native language.
American diamond jewellery retailer Blue Nile has announced the launch of an Arabic language version of its website, giving customers from the United Arab Emirates the opportunity to shop in their native language.
With the addition of Arabic, consumers can access Blue Nile in seven different languages, including English, French, Spanish, Japanese, and Traditional and Simplified Chinese.
Customers can shop online using the native Dirham currency, with free shipping and Arabic-speaking personal shoppers also available throughout the region.
Blue Nile’s president of international business Jon Sainsbury, commented: "Blue Nile began serving the UAE in 2011 and has developed a loyal customer following resulting in one of the largest average order sizes we see in our international markets. This enhancement will make the process of finding the perfect engagement ring or fine jewelry gift even easier for our customers in the region."
Blue Nile’s entire collection of fine jewellery is currently available in the United Arab Emirates, including the ability to select diamonds from the company’s selection of more than 130,000 certified stones.
Customers in the UAE can also create a customised engagement ring using Blue Nile’s Build Your Own Ring tool.