Aurum Holding’s retail concept, boutique.Goldsmiths, has announced the launch of seven brand new stores.

The new stores have launched in Bradford, Newcastle, Reading, Sheffield, Solihull, Guildford and Southampton throughout November and December as part of an extension of their existing portfolio and recently launched e-commerce website.

The brand new stores will feature impactful digital screens, replacing the traditional store windows that will display the boutique.Goldsmiths Christmas video campaign.


On-site engraving machines will be available in-store offering a personalisation service for the Thomas Sabo Love Bridge collection.

boutique.Goldsmiths stocks fashion brands such as Michael Kors, Emporio Armani, Hugo Boss, Olivia Burton and Swarovski.

Executive director for Goldsmiths, Craig Bolton, comments: “We are excited to be launching new stores around the UK, marking an exciting chapter for boutique.Goldsmiths as we continue to expand as part of our ongoing growth strategy. We hope that the new store features, personalisation aspect and Christmas campaign will excite our customers, just as much as the great fashion brands we stock.”

This marks a new chapter for the brand as they continue expanding across all retail divisions and will coincide with the launch of the boutique.Goldsmiths Christmas Campaign.