BRAND CHAMPIONS: Francesca Fasan, senior digital manager, Thomas Sabo

Thomas Sabo

Francesca Fasan joined the Thomas Sabo team as senior digital manager five years ago, and has proved to be an extremely valuable asset to the business.

Digital now is more important than ever before, and companies who invest in this area of their business are reaping the rewards!

That’s why Francesca Fasan was put forward to be recognised in our annual Power List. Although a lot of what she does happens behind the scenes, her work is integral to the fashion jewellery brand’s success.

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Working alongside a dedicated team, Fasan champions both 360 communication and an omni-channel approach for Thomas Sabo’s customers in order to drive commercial success for the business and its wholesale partners.

Overall, she is responsible for the brand’s digital and content marketing strategy, influencer marketing strategy, and trade marketing.

It is a lot to juggle at once, but by understanding each arm of the business she ensures Thomas Sabo’s brand message is loud and clear for all to hear.

Always bringing new and innovative ideas to the table, her years of experience and zest for life make

Fasan an invaluable player and Thomas Sabo couldn’t be more proud to have her on the team.

Fasan possesses an innate creative flair and eye which cannot be trained, paired with being a digital guru, this digital manager is a powerhouse who helps drive the marking direction and strategy for the business.



Tags : power list

The author Stacey Hailes

Editor, Professional Jeweller

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