Guardian Brands, the exclusive distributor of Angel Whisperer from Englesrufer in the UK and Irish market, has announced plans to reintroduce the brand at Jewellery & Watch 2020.

Spearheaded by Guardian Brands founder, Stewart Arvan and his team, Angel Whisperer from Englesrufer is the company’s sole focus as it looks to establish new independent retail partnerships over the next 12 months.

Previously known as Englesrufer, the refreshed Angel Whisperer brand has a new, contemporary look-and-feel, refreshed point of sale materials and a renewed focus on the sentimental meanings behind each range, such as Tear of Heaven, Guardian Angel and Dreamcatcher. Its recognisable and sentimental sound ball pedants can be personalised to suit each customer, with angel wing charms adding extra layers of customisation.


Renaming the brand has secured positive feedback from existing retail partners to date and is expected to secure new accounts at Jewellery & Watch 2020.

Maria French, formerly of Links of London and now UK and Ireland wholesale manager for Angel Whisperer, says: “Our new approach to the brand is about commitment, focus and energy, with the goal of finding the right retail partners and offering something different to independent jewellers.

“With my 10 years’ experience working within wholesale environments, I know this market well and I look forward to demonstrating our revitalised 360-degree approach, from service to stockist. Angel Whisperer is a beautiful, high-quality product for buyers, and Guardian Brands are committed to making the brand a success in the UK.”

Angel Whisperer from Engelsrufer was established in 2010 and has since grown to become one of the most recognised and collected brands in the European market.

The brand is sold in more than 40 countries, including the United States, South Africa, Switzerland, and Italy. In the United Kingdom, the brand is focused on high-quality and accessibly priced collections for independent fashion, jewellery and giftware boutiques.

SUPPLIER TO WATCH: Engelsrufer prepares for UK growth with new distributor at the helm