Las Vegas is benefiting from America’s pro-economy approach to easing covid restrictions this month as Couture, Las Vegas Antique Jewelry & Watch Show, AGTA Gemfair and JCK run concurrently in the city’s resorts.

The Couture Show in Las Vegas is in the final stages of preparation for an extensive showcase of luxury watch and jewellery brands when it opens from August 23 to 26 in the spectacular Wynn resort.

It has not been an easy build-up. On the watch side, Swatch Group brands first confirmed a major showcase and evening event before withdrawing just days after going public on its participation.

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As Las Vegas always says, the show must go on, not least because it will build momentum for 2022, to which exhibitors and visitors from Europe should be able to travel.

Couture benefits from its proximity to the Las Vegas Antique Jewelry & Watch Show and AGTA Gemfair, which are in the Wynn, and JCK running concurrently in the neighbouring Sands Resort.

Among the brands participating at this year’s Couture are Spinelli Kilcollin, Tacori, Never NoT, Sylvia Furmanovich, WOLF and many more.

AGTA Gemfair is one of the American Gem Trade Association’s three US events, and has been running for almost 40 years, giving the industry the chance to buy the best in diamonds, coloured gemstones and pearls.

“Couture is the destination for designers to showcase their most recent and innovative pieces, and where brands unveil their newest collections and marketing programs, setting the stage for what jewellery and timepiece enthusiasts will be looking to purchase in the coming months,” the organiser says.