Goldsmiths has announced the grand opening of its largest showroom to date, spanning two floors and located in the heart of Liverpool.
Situated at Liverpool One, on Paradise Street, the showroom has undertaken an extensive expansion and refurbishment, including the debut of a dedicated entrance for the new Rolex area.
Within the watch area, brands such as Cartier, TAG Heuer, Tudor and Zenith will be displayed, allowing clients to immerse themselves in the heritage and innovation of each brand individually through collections and brand exclusives, guided by in-house experts.
The other entrance into the main showroom showcases the interior features of the Goldsmiths Luxury concept, which provides an immersive shopping experience.
Dedicated areas for FOPE, Messika and Mappin & Webb jewellery are already available to browse in the showroom, with Roberto Coin coming next month.
To enhance the shopping experience, the Goldsmiths Liverpool showroom features a hospitality bar.

Private consultation rooms are also available, providing a discreet and personalized environment for clients to discuss their specific requirements.

Furthermore, the showroom offers a dedicated service lounge, ensuring that clients can have their timepieces serviced and maintained.
Craig Bolton, president of the Watches of Switzerland Group for the UK and Europe, said: “We are pleased to announce the expansion and opening of the new Goldsmiths Liverpool which is now the largest showroom within our Goldsmiths portfolio.
“With two floors of luxury watches and jewellery, this showroom represents our commitment to providing an exceptional luxury retail experience to the vibrant city of Liverpool.

“The new Goldsmiths Liverpool showroom will be a destination for discerning customers seeking exquisite jewellery and timepieces.
“This expansion is a testament to our dedication to delivering the finest luxury goods and creating memorable experiences for our valued clients.”
