As the bridal industry has modernised in recent years, there has become less pressure to take on that one-size-fits-all approach. ThreeSixty Agency’s Cathie Osborne shares the company’s strategy to help you broaden your bridal service and increase your sales in this market.
The accessories, and particularly the jewellery, that a bride wears on their big day can be just as special as the dress or outfit they choose.
In 2022, more and more Gen Z brides are making their stamp on the market. “We are now seeing lots of bold earrings, layered necklaces and even pops of colour, which keeps the bridal look feeling fresh and modern. Freshwater pearls, Mother of Pearl and battered gold are firm favourites as they create a beautiful statement but are still very timeless,” reports Harper’s Bazaar.
A key trend in 2022 is for a jewelled bridal shoe. The bride can match jewelled motifs with earrings, a necklace, shoes and a clutch bag for their big day. The accessories need to work harmoniously with the rest of the bride’s outfit. Some people find it tricky to visualise the whole look and prefer to buy coordinates together. Why not maximise the opportunity with luxury bridal shoes, clutch bags and jewellery from Freya Rose.
Freya Rose is a celebrity favourite which has adorned Catherine, Princess of Wales, Kate Moss, Rihanna, Naomi Scott, Naama Preis and Holly Willoughby to name a few. The brand is held by a number of Global Luxury Stockists, including Harvey Nichols.
Part of the brand’s Bridal collection of collectable contemporary jewelled pearl heels, the Freya Pearl Platform Heels are made from luxurious ivory shimmer suede and feature a champagne mirrored leather platform along with the Freya Rose signature jewelled heel — a statement floral heel handcrafted with genuine Mother of Pearl.
The carefully crafted floral motif on the jewelled heel has been made using hand-cut and hand-inlaid iridescent ivory Mother of Pearl, set in ivory coloured resin.
Bride’s looking for a thicker heel may also like the Gigi Ivory which features a mid-block heel and the signature Mother of Pearl inlay, or the Jasmine White which consists of a leather ankle boot with a block heel of Mother of Pearl and polished brass.
The bride-to-be can store all of their wedding day essentials in the Athena Mother of Pearl Clutch in grey or ivory, which matches the statement heel of each shoe in the bridal collection.
The addition of the Hand Carved Mother of Pearl Rose Drop Earrings will complete any bride’s look, bringing together their signature style from head to heel.
Click here to contact ThreeSixty Agency.
Explore the full Freya Rose range here.
