Lucy Quartermaine has launched the very first collection exclusively for her new, jewellery brand ‘Qucy Jewels’.
Earlier this year Professional Jeweller exclusively revealed the award winning designer had launched a new brand targeting young consumers with stylish designs at accessible price points.
Phase one of Qucy Jewels saw the brand launch with back-catalogue pieces from the designer’s namesake brand, at lower price points, on a consumer-facing website.
Now Qucy Jewels has entered phase two – launching pieces exclusively for the brand.
The new Tri collection features 17 sterling silver prices, ranging from drop earrings to bracelets, pendants and studs all retailing under £100.
This line is different from the designer’s signature look, and has been created with fashion conscious millennials in mind.
Commenting on the launch Lucy Quartermaine says: “This collection is totally different to my usual collections. I loved designing these pieces as I felt so free! Whilst I love the organic forms of my Lucy Quartermaine collections, it was quite liberating to literally start from scratch.”
“My starting point was sparkle,” says the designer on the inspiration behind Trio.”I knew that I wanted to work with stones as I fancied a bit of bling but I also wanted to keep it simple, stylish and on trend. My main inspirations for this collection were my 14 and 11 year old daughters and their friends. They are so current when it comes to music, style and fashion and I always have them in the forefront of my mind when designing for Qucy. Together we came up with the concept of geometric shapes – this really resonated because of my love of Art Deco. With its angular corners, symmetry and geometric lines I knew that I could create something that would be easy to wear, affordable, practical and desirable.”
Lucy Quartermaine Jewellery remains at the forefront of quality, high end and stand-out design.
Going forward, Lucy will continue to focus the Lucy Quartermaine brand on her highly successful water and nature inspired collections.
View a selection of pieces from Trio here: