Deakin & Francis - Fundamentals

Celebrating 230 years in business this year, Deakin & Francis continue to create pioneering pieces for the male market.

Split into five creative categories, the Fundamentals collection offers something for every personality and taste – from classic, timeless pieces with matching dress studs, to fun and quirky designs and highly engineered mechanical cufflinks that truly amaze and astonish – and all at accessible price points.

Hero pieces include a pair of cufflinks in the ‘Mechanicals’ category, which feature highly polished blades sitting on micro-bearings that whirl into action when blown on, and uniquely fun jewels in the ‘Boys Toys’ section, such as a pair of shotgun cufflinks featuring repelling magnets that open the barrels and reveal gold cartridge caps when the lever is flicked.


Developed, designed and crafted in completely new innovative ways, the Fundamentals range really pushes the boundaries and offers a selection of cufflinks unlike anything else available today.

Previous articleAccessible Fine Jewellery Highly Commended: Essentials by Mark Milton
Next articlePersonalised Jewellery Highly Commended: Say Hello… by Trollbeads