Pandora will kick off Copenhagen Fashion Week with the opening of the brand’s first ever PR Studio, located on the first floor of its newly-opened flagship.
The Pandora PR Studio has been created to serve as an intimate showroom to host press, influencers, and other VIPs for events, product previews, media interviews, brand photoshoots, and more.
During the show, the studio will host a styling suite for media and creators, and will be inaugurated with the Be Love Series in partnership with Copenhagen Fashion Week – a series of events throughout the week, including a workshop, panel discussion, and wellness hours.
Following a dinner event that gathers influential figures from the fashion industry, creators, and media for an evening of inspiring conversations, Pandora will be present throughout the week in a number of ways.
The jewellery brand has planned new product releases, the culmination of its collaboration with the Royal Danish Academy, and a runway collaboration with Rotate for the Danish fashion brand’s SS25 show.
With a series of engaging events and collaborations, Pandora will celebrate creativity and innovation in fashion, while emphasising sustainability – engaging with the fashion community and beyond during this season’s Copenhagen Fashion Week.
Pandora x Copenhagen Fashion Week
Pandora Be Love Series
This season, Pandora will continue to spread the message of the many facets of love through its Be Love Series in partnership with Copenhagen Fashion Week.
Hosted in the Pandora PR Studio, the Be Love Series will consist of a programme of events fostering creativity, self-love, and engagement within the fashion industry.
Events include a thought-provoking panel discussion and an interactive workshop, where attendees will have the chance to explore the art of tufting hosted by textile artist and Pandora Disney 100 creator Aliyah Salmon, and Wellness Hours running throughout the week in collaboration with Rave Yoga.
New product releases
Pandora will preview upcoming collections during Fashion Week, highlighting the BE LOVE Heart charm.
Reimagining the iconic heart charm from the brand’s first collection in 2000, the newly designed Be Love Heart charm is a bold expression of love.
The Be Love Heart charm has evolved from the charm’s original form to have a more three-dimensional shape with round, linear elements, evoking the feeling of both individuality and strength, while an engraving on one side reminds the wearer to Be Love.
Available in sterling silver and 14K yellow gold plating, in a medium and maxi size that plays with scale to iconize the design, the modern rendition of Pandora’s legacy heart charm creates more options for styling.
With the two faces of the heart being engravable, the charm becomes a canvas for personalization and allows for a unique opportunity for a meaningful message of love.
The Be Love Heart charm will be available in stores and online worldwide from 15 August, with prices starting at €29.
Pandora x the Royal Danish Academy
Adding to the week’s schedule, Pandora’s ‘When Fashion Meets Jewellery’ collaboration with the Royal Danish Academy will conclude during Copenhagen Fashion Week.
The collaboration consisted of a six-week course, during which master’s program students at the Royal Danish Academy were tasked with incorporating Pandora jewellery into their own fashion designs.
Two winners – Juliane Margot Rigne Jørgensen and Sarah Blicher Bruunsgard Bek – were awarded first and second prizes of DKK 20,000 and DKK 10,000 respectively, as part of a commitment from the brand to support and empower tomorrow’s generation of designers.
The selected winners’ pieces will be showcased at the entrance of the Royal Danish Academy’s 2024 graduation show at Øbro Sports Hall on 6 August.
Pandora x Rotate runway collaboration
For the first time at Copenhagen Fashion Week, Pandora will be collaborating with Danish fashion brand Rotate for its SS25 runway show.
Rings, bangles, and earcuffs from the Pandora Essence collection, with their organic contours and sculptural shapes, will adorn the runway looks, complimented by the iconic Snake Chain bracelet and hoop earrings from the Pandora Moments collection.
The jewellery, deliberately styled and stacked, will deliver an unexpected edge and juxtaposition to the ethereal garments.
Custom pieces handcrafted by artist Grete Henriette will also appear in the show.
A maxi dress features 2000 Pandora Timeless Silver Tennis bracelets, while belts and flowers adorning the garments are handmade by utilising more than 300 Pandora Moments 14k yellow gold-plated necklaces to mirror the floral motifs of the SS25 Rotate collection.
