The Company of Master Jewellers has announced that Stephen Reece-Raybould will head its newly formed distribution company.

Mr Reece-Raybould is husband of Lucy Reece-Raybould, officially commercial, events and membership manager for the CMJ, but who is widely credited with operationally executing the vision of the group’s chief executive Willie Hamilton.

The CMJ has already named the first brand it will distribute, Dollie Jewellery, but Mr Reece-Raybould’s experience in the watch industry suggests that the new CMJ venture may not limit itself to just jewellery.


His 37-year career in the distribution of watch brands in the UK began with nine years as sales director for Swatch UK, before leaving to set up his own company, SpringColour, which he ran for 15 years, introducing licensed watch brands including Guess, Versace, Lacoste and Tommy Hilfiger to the UK and other parts of the world.

His most recent role has been as UK group brand sales manager for InterCity Group, which represents licensed watch brands including Superdry, Police and Ben Sherman, along with pure watch brands Roamer and Obaku.

CMJ chief executive, Willie Hamilton, says that the new distribution company will work with other arms of the cooperative, which now offers PR from Facets PR, IT support from the recently acquired specialist HBS, and marketing and branding from Unique Design, which has also been bought by the group.