High-end Japanese jeweller Tasaki has kicked off 2021 with a new advertising campaign that sees the brand partner with three female artists.

Tasaki revealed that it aimed to encapsulate its own “unique image of a contemporary woman in a new form” with the campaign.

Artists Kathy Kim, Rosie McGuiness and Sarah Singh are all onboard, providing pieces of art all about women and jewellery.


Kim is a Vancouver native, now a New York-based illustrator. Her artwork features creations from the Tasaki Atelier line designed by creative director, Prabal Gurung.

Meanwhile, McGuiness, a London-based illustrator, chose to reflect a contemporary woman wearing pearls from the iconic Balance series which marks its 10th anniversary this year.

Finally, New York-based Sarah Singh depicted Tasaki’s bridal jewellery in her creations. Her pale watercolour paintings feature the diamond Piacere engagement ring and fairy tale tiara.

Tasaki debuted in Europe in 2019 with a new Bond Street store. Take a virtual look around the shop below:

FIRST LOOK: Take a tour of Bond Street’s latest jewellery showroom