Michel Loris-Melikoff took the helm of Baselworld this summer after longstanding managing director, Sylvie Ritter, resigned.

While many new Ritter well, following 15 years in charge, Baselworld has launched a video series to help the watch and jewellery industry find out more about Melikoff.

Kickstarting the series, which will cover his leadership style and what will change while he is in charge, the Switzerland-based trade show has released a one minute clip with the new MD, who reveals why Baselworld is similar to his favourite hobby – sailing.


Watch the video here: