WINNER Endless Jewelry, Jennifer Lopez Collection: Endless Jewelry only launched onto the scene in the summer of 2013, but the brand has already gained significant ground in the UK jewellery market, opening 40 accounts at International Jewellery London in 2014 and 230 at JCK Las Vegas — where it reached 50% of its target orders within 24 hours. But this wasn't enough for the brand’s fearless leader Jesper Nielsen, who surprised the industry by signing global superstar Jennifer Lopez as Endless' international brand ambassador as part of a long-term deal - quite a feat for the new kid on the block. Her namesake collection, including textured wrap bracelets in three colourways and more than 60 charms in silver and gold vermeil, has sparked a further 250 retail partnership for Endless since its launch in August. As of November 2014, Endless is in a total of 3,200 stores worldwide, with 80% of dealers in Europe stocking the Jennifer Lopez collection.