International Jewellery London (IJL) has announced its seminar programme for the 2016 event.
The three day seminar programme taking place September 4-6, is high on the show agenda for both visitors and exhibitors, with more than 70 eminent industry experts debating current industry topics and offering valuable advice on subjects as varied as the marketing of diamonds and the future of lab-grown and synthetic diamonds to sales, social media, trends, brand building and retailing of the future.
All the seminars are free to attend, as are the one-to-one advice clinics.
Event director, Sam Willoughby, comments: “Always one of the major highlights of the show, this year’s seminar programme promises to deliver yet again. We have a diverse range of high profile speakers drawn from a cross-section of industries – with the topics ranging from international industry concerns down to everyday retail issues which affect every businesses’ bottom line. A thought-provoking three days are in store.”
2016 highlights over the three packed days include…
Industry DNA: ‘In Conversation With’ …
For the first time this year, IJL is introducing an exclusive series of intimate Q&A sessions in the Inspiration Theatre with key figures from the industry.
Starting with The Goldsmiths Craft and Design Council presenting ‘In Conversation’ with Theo Fennell and Tomasz Donocik hosted by GCDC Chairman Jos Skeates. These two award-winning and inspiring jewellers will talk about their enviable careers, distinctive design styles and their relationships with the wider jewellery and silversmithing community – providing a not to be missed insight for seasoned designers and emerging talents alike.
This will be followed by an ‘In Conversation with Stephen Lussier’, the chief executive officer of Forevermark and the chairman of the Diamond Producers Association. An in depth debate, in which Lussier will discuss the key themes and challenges influencing and shaping the future of the global diamond industry – including highlights on the major changes and innovation in the diamond offer, the positive impact of new technologies and the importance of sourcing diamonds responsibly. He will consider the risk associated with diamonds commoditization and provide an insight on millennials and their new way of consuming.
There is also the opportunity to hear first-hand from Alan Hart, the new chairman of GEM-A, his views on his new role and the aims that he has for the future of the organisation.
Social Sunday: The key to success
Social media will be taking central stage in the seminar programme this year, with the first day of the show dedicated to this increasingly important topic within retailing, marketing and sales, in the Inspiration Theatre. A series of seminars have been designed to provide invaluable ‘need to know’ advice and guidance from some of the most respected social media experts.
Highlights include ‘How to use Social Media to generate sales’ with the expert, Warren Knight. In this seminar Warren Knight, social media strategist and author of Think #Digital First, will explain how to drive targeted traffic and generate and nurture leads through social selling. Using his proven step by step social media roadmap to achieve increased sales, Warren will demonstrate how to connect with your audience, create shareable content and turn your jewellery business into a successful, socially-savvy enterprise.
This seminar will mark the culmination of a two month programme tailored exclusively for IJL exhibitors – commencing with a special webinar on July 28 at 7.00pm.
This will be complemented with ‘How to increase visibility on Instagram’ with online jewellery writer Katerina Perez and Beanie Major, jewellery consultant and founder of In Detail. In this interactive talk with follow on Q&A, the duo share essential information and useful tips that will help to increase specifically your jewellery Instagram account’s visibility and gain new followers.
This section will finish off with ‘Working with social media and vlogging influencers: How to make internet stars the champions of your brand or business’, with social media and PR specialist Rosalind Shimmen and Jennifer Kelly, Casio senior consumer marketing manager.
Diamond Futures: Challenges and opportunities
Key speakers from the industry will not only debate the future of diamonds in the retail and marketing arenas but also the growing market for lab grown and synthetic diamonds – both hot topics.
Commencing with ‘Are Diamonds Really Forever? How the jewellery industry can make diamonds a coveted asset for contemporary consumers’, this seminar deals with the issues of customers becoming more brand focused, more price conscious and more demanding in terms of service and traceability. A panel of jewellery industry experts – including Lisa Levinson, Forevermark country manager for the UK and Ireland, Victoria McKay from London Diamond Bourse and Alexis Dove from Alexis Dove Jewellery – discuss far ranging topics from millennial marketing to diamond storytelling. For inspiration on how to communicate your diamond and gemstone story effectively, this is a talk not to be missed.
This moves on to a session dedicated to ‘Putting Lab Grown and Synthetic Diamonds on the map: Expert insight on creating, marketing and selling this new breed of gemstone’ with a highly qualified panel of experts discussing the key factors and issues surrounding lab grown diamonds from production and manufacturing to marketing and consumer engagement. Discussions will focus on how lab grown and synthetic diamonds can work alongside the new Diamond Producers Association ‘Real is Rare’ campaign.
Thierry Silber will also give a comprehensive session on the first day of the show for those wishing to find out all there is to know about lab grown and synthetic diamonds.
A special series of seminars have also been designed to keep retailers one step ahead – providing invaluable insights into trends and markets in a series called ‘Industry Insights: Trends and Strategies’, while ‘Retail Spotlight: The Future’ will provide insights into good business practices for retailers and designers.