Luxury brand The House of Harry Winston, which hails itself as “King of Diamonds”, is to reopen its flagship salon in London following a nine-month renovation.

Located at 171 New Bond Street, the newly designed 322.8 square metre salon will house Harry Winston’s most exquisite fine jewellery and timepiece collections, including some of the rarest diamonds and gemstones available on the market, according to the brand.

The salon facade was restored in accordance with guidelines for historical buildings and new features the Harry Winston archway. Commissioned in the UK using traditional Portland stone from Dorset, the new entryway aims to draw references from the architecture of the brand’s Fifth Avenue flagship.


The interior layout has been redesigned and reconfigured to capture the “elegance and intimacy” of a private estate, with the ground floor dedicated to Harry Winston’s bridal and fine jewellery collections.

The first floor focuses on the brand’s high jewellery whilst the second floor houses its timepiece collections.

Nayla Hayek, CEO of Harry Winston commented: “Through this renovation, our beautiful salon has been restored to not only reflect the rich heritage of the brand, but to also mirror the qualities of our magnificent jewels, with a more inviting and captivating salon environment.”

Harry Winston is headquartered in New York and operates sites in Beverly Hills, London, Paris, Geneva, Rome, Tokyo, Hong Kong and Shanghai.

The ground floor interior of the renovated site.
The ground floor interior of the renovated site.
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