Tiffany & Co debuts Pharrell Williams pearl collection

New designs are part of Titan series which is inspired by King of Atlantis Poseidon

Tiffany & Co. has unveiled new designs from the Tiffany Titan collection, a collaboration with musician Pharrell Williams.

The collection features freshwater pearls, drawing inspiration from king of the sea Poseidon – which is in itself an homage to Williams’ hometown, Atlantis.

A spear-like motif recurs throughout the collection, along with curved and soft links.

The initial launch of Tiffany Titan featured 18 karat yellow gold or black titanium in all-metal and diamond iterations.

The freshwater pearl and diamond pieces are indicative of Tiffany & Co’s pursuit of a “new era of fine jewellery”.

Key pieces in the collection include a statement necklace comprised of freshwater pearls and nearly 1 total carat of diamonds, as well as a freshwater pearl bracelet with over 2 total carats of diamonds.

On the bracelet and necklace, spike rondelles crafted from 18 karat gold are matched with the pearls to create a unique and striking aesthetic.

Willaims said: “The inspiration of the collection comes from my affinity with the water; and the name of the collection, ‘Titan,’ draws influence from Poseidon, ruler of the sea, King of Atlantis. ‘Atlantis’ is also the name of the community where I grew up in Virginia Beach.

“In Japan, it was believed that pearls were created from the tears of mythical water creatures; so I naturally gravitated towards them as a means of expressing this connection to water.”

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