Company to drive forward presence and trade outreach for designers.
Irish-based online retailer Coldlillies is set to launch its presence in the UK this week, as it seeks to drive awareness of emerging Irish jewellery brands.
Coldlillies will present AW13 collections from various designers during a showcase in London tomorrow. The company, which sells work by 22 designers including Loulou Grenelle, Úna Burke, Melissa Curry, Muireann Walshe, Anna Byers and Daniela Cardillo, plans to drive sales among UK customers having won several orders from UK shoppers already.
Coldlillies co-founder and director Ciara McKenna, said: “What makes our site stand out is that we’ve curated a style-edit of unique and wearable designer jewellery from otherwise hard-to-find designers.
"London is teeming with style innovators so it is the perfect market in which to launch the brand internationally. We have already fulfilled quite a few orders from the UK, so we look forward to receiving many more after our London launch.”
McKenna launched the company with her university friend Kim Knowles after they left their careers in law and consulting to pursue their interest in jewellery and creative design. The duo says their inspiration for Coldlilies came from years of international travels and the desire to create an online boutique that would give today’s shoppers access to a range of quality and unique, hand-finished and design-led jewellery pieces.
Coldlillies also plans to help drive awareness for Irish jewellery designers in the UK, in a bid to win them further retail stockists.
Knowles added: "We are very excited to be bringing the Coldlilies’ collection to London during Jewellery Week. We love London, having worked, lived and shopped here for a combined 10 years, so it is great to be returning and launching our collection in this fashion hub of a city."
