British luxury jewellery brand Asprey has redesigned its official website to be more interactive and mobile-friendly.

The new ecommerce site showcases the collections from Asprey’s diverse product portfolio within a modern design with optimum functionality.

The new layout is now fully responsive to any device and features video content making the site far more interactive.


The redesign includes exciting and insightful craftsmanship and store films, showcasing Asprey’s expert artisans, bringing the flagship store’s onsite workshops to life.

In addition, the new brand film demonstrates the romance and timeless appeal of Asprey through the dream of a young woman, intercut with panoramic shots of London’s iconic landscape as a nod to Asprey’s birthplace and home of the flagship Bond Street store.

The film was created by a new British film director and artist, Ali Walker, who captures the modern spirit of the brand through the clever use of light, sound and effects.

The ‘Discover Asprey’ section allows users to explore the brand’s history and royal heritage, while further content unfolds throughout each category illustrating the intricate details of design and inspirations behind the collections.